Clare Moorhouse 
We’re seeing so many changes in the world of digital marketing at the moment and I’m often being asked: “Is SEO dead?” The short answer is “No.” But like everything else in digital, search engines like Google are evolving, and leveraging the power of AI to provide a seamless experience for their users. It’s called SGE, …
I was lucky enough to grab one of the last remaining tickets for Connective3 Up North Marketing Event 2024. Described as ‘Not your average marketing event’ and with a great speaker line-up, I was intrigued to see what the day had in store. I got there nice and early, and enjoyed a coffee and pastry …
You may have heard this E-E-A-T acronym flying around if you’ve been searching around SEO topics. It stands for Experience, Expertise, Authoritativeness and Trustworthiness, and is framework that Google uses to determine the quality of a website’s content. Search engines have a lot of signals that they take into account, and whilst EEAT isn’t a …
How do you make your content stand out? Everyone’s a content creator these days. It’s probably the fault of us SEO experts who kept banging on that ‘CONTENT IS KING’ (and it still is)… but now everyone is doing it. Whether it’s posting on social media, sharing a video, and now with the obsession over …
What would it mean to your business to win an award? Lots of great publicity? A glitzy awards night? … or just another trophy for the cabinet in reception? There are so many benefits that winning an award can bring to your business. Everything from preparing the submission, right through to the media coverage following …
It’s Valentine’s Day and no better time to uncover the true heartstrings of Google. After all, robots have feelings too, you know! So what’s Google’s idea of the perfect date with a website? Let’s dive in and uncover the world of Google search results and what you can do to improve your chances to attract …
Instagram is one of the most popular social media platforms today, with over 1 billion monthly active users. With its focus on visual content, Instagram is a prime platform for businesses and brands to attract and engage with their target audience. However, there is one limitation of Instagram – you can only include a …
So you’ve finally launched your new website. You’ve spent considerable time ensuring it has all the features you need and looks the way you hoped it would. But hold your horses, before your new website is published, have you considered how fast your website loads for users? Site speed is an important ranking factor …
You’ve been slaving over your new website for weeks, if not months. Going back and forth with your web team to get those final changes ready for launch day. But wait… you’ve been viewing and checking your new website on a development/testing site through a desktop device, not even bothering to check how it looks …
If you’re in the process of having a new website designed, it’s easy to overlook migrating your Google Analytics over to your new website. This important tool provides valuable insight as to what is working well on your new website and what isn’t, and can help you make any changes and improvements in the future. …