Clare Moorhouse 
If there’s one word that describes the business landscape that we’re in right now, it’s “INDECISION”. What we’re seeing is a notable shift in prospect behaviour – where once there was decisiveness and lots of momentum, now there’s hesitation and procrastination. This isn’t rejection; it’s just caution. Your prospects aren’t saying “no” – they’re saying …
It’s been almost a year since Google officially launched AI overviews. For those of you who don’t know what they are, you almost certainly will have seen them. They’re the AI-generated snippet of text you see at the top of the Google search results, pulling in relevant information it finds across the web relevant to …
Build your sales pipeline utilising LinkedIn Sales Navigator Remember when you’d pour your heart into creating that perfect piece of content, you’d sprinkle some keywords in, hit publish, and then wait for the magic to happen. And voila! It often did…qualified leads would actually find your content and reach out to you. Ah I miss …
LinkedIn’s secret weapon for finding, engaging, and converting new prospects What I’m about to share with you is gold dust. In fact, it’s so valuable that most people don’t even realise it exists. I’m talking about LinkedIn Sales Navigator. You might be forgiven for thinking that it’s just another upsell from LinkedIn – THE largest …
“Google Ads are a waste of money” “We’ve tried LinkedIn Ads and we didn’t get a single lead” I’ve heard this all too often from businesses who have ‘experimented’ with paid ads themselves, but the truth is, the platform isn’t always to blame … When you don’t have the right strategy or you don’t understand …
How to Nurture your Leads and Gain a Competitive Edge If I was to ask you what your biggest marketing challenge is, I can bet that many of you will say: ‘trying to convert leads into sales’. I know this because a staggering 65% of businesses haven’t implemented lead nurturing yet. If you don’t have …
One of the things we’re noticing with Google’s AI-driven search is that high effort content goes a long way. A piece of content that takes a great deal of planning and effort to create, will have a greater chance of appearing in position ZERO in Google’s new AI-generated search results, allowing you to stay visible …
The recent changes that are happening in the digital landscape right now have reminded me about the importance of direct, personalised and reliable communication with our audiences. One of the ways we can do this is through effective email marketing, supported by a targeted and relevant mailing list. A mailing list is like a digital …
I’m not sure that many businesses are quite ready for next year, especially when it comes to their marketing and online visibility. I know this because I’m still seeing so many of them struggling right now because they’ve got their head in the sand about what’s happening in the digital landscape . They’re still marketing …
Google’s AI-generated search snippets are changing dramatically. You may not even realise it yet, but it’s already having a huge impact on the amount of website traffic you’re getting. If you don’t adapt and change the way in which you create and present the content on your website, your visibility and web performance will suffer …