Client: Blacksmith Freight - a Global Logistics Company

New branding, website design & build and ongoing marketing support

Objectives:

  • Create a fresh new brand to tie in with Blacksmith’s global presence and strong 3PL services.
  • Design and build a website to promote full breadth of service and showcase the large brands they work with.
  • Create new content which positions Blacksmith Freight as global logistic providers.
  • Improve their visibility in Google on keyword phrases that their ideal buyer would be using to find a global logistics provider.
1

The challenge

Blacksmith Freight, a global logistics and 3PL provider, wanted to modernise and refresh their brand and website so that it reflected their global presence and the calibre of clients they were working with. Their current website was not responsive on mobile devices and their brand did not reflect their position as a leading logistics provider in their field.

 

The solution

We created a clear brand and messaging strategy that matched the credibility that Blacksmith Freight had in the market.  We worked closely with Blacksmith to write a detailed specification for the new website that captured the full scope and functionality, and liaised with their clients to get compelling testimonials.

The design and development of the website positions Blacksmith Freight as global logistics provider, showcasing the breadth of clients they work with, as well as the integrated services that they offer. We managed the full scope of photography of people and shots taken in their own warehouse at Manchester Airport’s Freight terminal so that their potential clients could see the full scale of their facilities and resources to fulfil their logistics requirements.

We also designed a brochure for their 3PL services which has since awarded them several new global clients.

3pl brochure

The results

Website traffic has increased by 121% from the previous year since the new website has gone live.

"Moorhouse Digital transformed our online presence by creating a modern, clean and very engaging website and rebrand for Blacksmith Freight. They quickly understood what our business was about and areas we needed to promote, and delivered a website and brand that not only better reflects who we are as a business, but also one that can potentially generate new business for us in the future.

 

We’ve had very positive comments about our new website and look forward to a continued partnership to support our marketing in the future."

Roger Black, Group Managing Director