A few weeks ago, I had the pleasure of directing a video shoot on behalf of one of my clients. It was their Christmas advert to help drive sales over the festive period. Directing a video shoot is no easy task. It involves far more than just hiring a videographer and expecting them to work…

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Landing pages are made up of clearly definable elements, that when crafted properly can achieve high performing conversion rates for your business. But before I talk about what exactly a landing page should include, let’s clarify exactly what it is: A landing page is a web page which serves as the entry point for a website…

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Most business owners have been exposed to the many reasons why having a Facebook business page is a good idea. But many aren’t aware that a Facebook page comes with a free, analytics tool provided by Facebook that helps you understand more about your Facebook Page’s posts and fans.

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