Client: Booths of Ditton - a Peugeot Specialist Dealership since 1935

New Website Design & Build with AutoTrader API integration

Objectives:

  • Implement a fully responsive solution backed by a WordPress CMS that allowed the client to easily make edits
  • Create a virtual showroom of all new and used vehicles
  • Dramatically improve Google ranking to increase lead generation
  • Drive incoming enquiries and sales conversions
  • Implement a live integration with AutoTrader via an API
  • Improve site architecture and navigation to enable easier browsing and a more frictionless experience
Booths home page

The challenge

Booths of Ditton is an independent, family owned and run Peugeot dealership based in Widnes, Cheshire with an outstanding reputation in the automotive industry as well as regionally. They approached us to build a brand new website from scratch because their editing rights were restricted on their existing site and it wasn’t driving the traffic or enquiries they had hoped.

They also wanted to improve their online presence in Google so they could generate more incoming sales leads.

Our goal for the new web design was to create a fast, mobile-friendly user experience that showcased their new and used cars and generated leads for the business.

 

The solution

In keeping with the new black Peugeot branding, we designed a website that was easy to navigate with an intuitive user experience. We balanced their technical copy with photography and clear call-to-actions to make it easy for visitors to make an enquiry.

We reduced the text-heavy main menu, so that we could fully showcase their latest vehicles in order to increase engagement and get more incoming enquiries.

We built a highly integrated API from AutoTrader so the client only had to update vehicle information on AutoTrader and the data would automatically pull through in real-time.

AutTrader API

“Moorhouse Digital created a clear website specification document which laid out the structure of the website. This helped us get really clear on our goals and objectives.  Throughout the process, they kept us informed and responded quickly to our feedback.

We are delighted with the results. We are already ranking on Google for some competitive keyword phrases and we are seeing a good stream of incoming enquiries from the website.”

 

John Booth, Dealer Principal