The Project Brief
Blacksmith Freight is a global logistics company, with offices at Manchester Airport Freight Terminal and Heathrow Airport. They wanted to modernise and refresh their brand and website so that it reflected their global presence and the calibre of clients they are now working with. Their current website was not responsive on mobile devices and their brand did not reflect their position as a leading logistics provider in their field.
Blacksmith Freight approached Moorhouse Digital to create a new logo and website that elevated their brand and helped generate new business.
What we delivered
We created a clear brand and messaging strategy that matched Blacksmith Freight's credibility in the logistics and 3PL industry. We worked closely with Blacksmith to write a detailed specification for their new website that detailed the full scope and functionality, and liaised with their clients to get compelling testimonials.
The design and development of the website positions Blacksmith Freight as a global logistics provider, showcasing the breadth of clients they work with, as well as the integrated services that they offer. We managed the full scope of website photography taken in their own warehouse at Manchester Airport’s Freight terminal so that their potential clients could see the full scale of their facilities and resources to fulfil their logistics requirements.
We also designed a brochure for their 3PL services which has since awarded them several new global clients.
Website traffic has increased by 121% from the previous year since the new website has gone live.
We are now enjoying a long-standing relationship with Blacksmith, continuing our SEO work and leveraging Google Ads to generate new enquiries.
Key Results
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Create a fresh new brand to tie in with Blacksmith’s global presence and strong 3PL services.
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Design and build a website to promote full breadth of services with lead generation form.
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Create new content which positions Blacksmith Freight as global logistics providers.
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Improve their visibility in Google on keyword phrases that their ideal buyer would be using to find a global logistics provider.
