CB Homes

High-quality lead generation for bespoke house builder
SEO, Google Ads and Content Marketing

The Project brief

CB Homes is a luxury, bespoke house builder. Based in the heart of Cheshire, they have been designing and building award winning homes since 1981.

They provide a bespoke house building service for individuals from initial design, through to planning and the final build itself. CB Homes manage the entire process on their behalf from plot appraisals, creating a highly customised design, through to planning and the final build itself.

They needed a cost-effective way to generate new leads for their business and approached Moorhouse Digital to help them build a stronger presence in Google.

What we delivered

Moorhouse Digital has improved CB Homes' search engine ranking for some very competitive keyword phrases, increasing their website traffic and generating high quality leads for the business.

We also manage their Google Ads, rebuilding their AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics. Within each campaign, we created ads targeting different keywords for different searcher intent. As a result, Ad engagement has increased, which lowered the cost-per-click for the client’s Ads.

Key Results

Regular inbound leads

from Search Engine Optimisation and Google Ads

#1 in Google

for ‘self-build homes Cheshire'

#4 in Google

for 'bespoke house builders Cheshire'

Low Cost Per Click for Google Ads


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