Innovation Success

Strategic Innovation Strategy for Technology-intensive organisations
Website Design & Branding

The Project Brief

Innovation Success is a strategic consultancy for business and technology leaders in technology-intensive organisations.

They approached Moorhouse Digital to create a new brand identity and website that was able to scale and grow as they developed new content, and support their lead generation requirements.

What we delivered

We created a compelling brand that was easily recognisable and credible with their target audience. Their website showcases their latest case studies and we have worked with them to build their mailing list and audience through a lead magnet on their website with valuable content that is emailed to their subscribers on a weekly basis.

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I chose Moorhouse Digital after a competitive selection process for a rebranding and website development for my established management consulting business. The business consults to senior leaders in FTSE100 international firms and the brand needed to speak to their concerns and correctly position my solutions. Clare guided me through branding options based on a detailed questionnaire that translated foundational marketing I had done; I was delighted with the design that elevated the brand and achieved marketing cut through. Clare translated my copy for the site to make it resonate on the web page with SEO guidance and was responsive through the development process to design iterations and compete and launch the site. I was impressed with the final result and it brought me a tremendous sense of excitement that the website correctly presents the consultancy to the market and I look forward to growing the consultancy.

Innovation Success | Rob Munro

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