Rawson EV-Power

A leading commercial EV charger and solar panel installer in the North West
SEO, Google Ads, Content Marketing

The Project Brief

Rawson EV Power are a trusted supplier of commercial EV chargers and solar panels.

They approached Moorhouse Digital because they wanted to raise awareness online of their commercial EV chargers and solar panel installation services.

What we delivered

We identified keywords which were achievable for them to rank for in a competitive market, and then created and delivered a content strategy  that resulted in an increase in search engine rankings, traffic and online enquiries.

We also managed their Google Ads campaign, creating high-converting landing pages, reducing their cost per click and Google Quality Score.

With challenges from big players in their sector, Rawson EV Power needed to increase the amount of content they were creating on the website so they could achieve better search engine ranking, improved traffic and attract more online enquiries.

Over a 6-month period, we helped Rawson to achieve 5 competitive keyword phrases within the first page of Google. We created a diverse content strategy, and a well-managed Google Ads campaign that ultimately improved their overall online visibility and search engine performance.

Key Results

Improved ranking in search engines
Increased the number of online enquiries and revenue
Reduced Cost Per Click in Google Ads
A series of educational blog articles to improve Google ranking for long tail keyword searches
47% increase in website traffic




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