business award submission Cheshire

The true VALUE of winning a business award

What would it mean to your business to win an award? Lots of great publicity? A glitzy awards night? … or just another trophy for the cabinet in reception? There are so many benefits that winning an award can bring to your business. Everything from preparing the submission, right through to the media coverage following …

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The Importance of an Instagram Links Page on Your Website

  Instagram is one of the most popular social media platforms today, with over 1 billion monthly active users. With its focus on visual content, Instagram is a prime platform for businesses and brands to attract and engage with their target audience. However, there is one limitation of Instagram – you can only include a …

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Website Migration Part V: Get up to Speed with Site Speed

  So you’ve finally launched your new website. You’ve spent considerable time ensuring it has all the features you need and looks the way you hoped it would. But hold your horses, before your new website is published, have you considered how fast your website loads for users? Site speed is an important ranking factor …

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Website Migration Part III: Install Google Analytics

If you’re in the process of having a new website designed, it’s easy to overlook migrating your Google Analytics over to your new website. This important tool provides valuable insight as to what is working well on your new website and what isn’t, and can help you make any changes and improvements in the future. …

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What is a website audit and why do you need one?

What is a website audit? Let’s take you back to when your website was first created. You spent considerable time making sure the site map was correct, images were carefully selected, the user experience was considered, and the content reflected your mission. However, time has since passed, and you’ve not thought to put in that …

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ChatGPT – Is this the future for content writing?

What is ChatGPT? Created by the company OpenAI and Launched in November 2022, Chat Generative Pre-Trained Transformer (ChatGPT) is the next stage in artificial intelligence. Progressing from the likes of Siri and Alexa which retrieve information in basic form, ChatGPT produces responses and content which are designed to replicate human conversation. From news articles, essays, …

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The quickest way to get your customers to leave reviews online

Customer reviews not only have the power to influence other buyer decisions, they also help improve the credibility of your brand and grow your online footprint. Yet, as busy business owners, we often forget to ask our clients for feedback, or sometimes we find it awkward asking for a testimonial – even if we’ve done …

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What content should you be creating in 2022?

Creating high quality content plays a critical role in attracting customers, boosting search engine rankings, and increasing conversion rates. Yet with the growth of technology and voice-enabled smart devices, along with shorter attention spans from your customers, it’s now more important than ever to ramp up your content marketing to bring more traffic to your website …

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