How to Nurture your Leads and Gain a Competitive Edge If I was to ask you what your biggest marketing challenge is, I can bet that many of you will say: ‘trying to convert leads into sales’. I know this because a staggering 65% of businesses haven’t implemented lead nurturing yet. If you don’t have …
One of the things we’re noticing with Google’s AI-driven search is that high effort content goes a long way. A piece of content that takes a great deal of planning and effort to create, will have a greater chance of appearing in position ZERO in Google’s new AI-generated search results, allowing you to stay visible …
The recent changes that are happening in the digital landscape right now have reminded me about the importance of direct, personalised and reliable communication with our audiences. One of the ways we can do this is through effective email marketing, supported by a targeted and relevant mailing list. A mailing list is like a digital …
Google’s AI-generated search snippets are changing dramatically. You may not even realise it yet, but it’s already having a huge impact on the amount of website traffic you’re getting. If you don’t adapt and change the way in which you create and present the content on your website, your visibility and web performance will suffer …
I was lucky enough to grab one of the last remaining tickets for Connective3 Up North Marketing Event 2024. Described as ‘Not your average marketing event’ and with a great speaker line-up, I was intrigued to see what the day had in store. I got there nice and early, and enjoyed a coffee and pastry …
You may have heard this E-E-A-T acronym flying around if you’ve been searching around SEO topics. It stands for Experience, Expertise, Authoritativeness and Trustworthiness, and is framework that Google uses to determine the quality of a website’s content. Search engines have a lot of signals that they take into account, and whilst EEAT isn’t a …
How do you make your content stand out? Everyone’s a content creator these days. It’s probably the fault of us SEO experts who kept banging on that ‘CONTENT IS KING’ (and it still is)… but now everyone is doing it. Whether it’s posting on social media, sharing a video, and now with the obsession over …
What would it mean to your business to win an award? Lots of great publicity? A glitzy awards night? … or just another trophy for the cabinet in reception? There are so many benefits that winning an award can bring to your business. Everything from preparing the submission, right through to the media coverage following …
Instagram is one of the most popular social media platforms today, with over 1 billion monthly active users. With its focus on visual content, Instagram is a prime platform for businesses and brands to attract and engage with their target audience. However, there is one limitation of Instagram – you can only include a …
So you’ve finally launched your new website. You’ve spent considerable time ensuring it has all the features you need and looks the way you hoped it would. But hold your horses, before your new website is published, have you considered how fast your website loads for users? Site speed is an important ranking factor …