Digital Marketing
3 things Google LOVES about content
Have you ever wondered why some content gets ranked higher than others in Google? In this video, I explain 3 things that Google loves about content and how you can easily build these into your Content Plan. If you want help planning the content for your business to get Google AND your customers loving…
Read More4 ways to create Voice Search-friendly web content
2018 has already been a transformational year for voice search, particularly with the rise in virtual assistants and the proliferation of smart phones. For those not yet familiar with what voice search is (where have you been?!), it is a speech recognition technology that allows users to search by saying terms aloud into a smart device rather…
Read More5 ways to generate qualified leads for your business
Ask any business owner and they will tell you that one of their number one challenges is continually generating good quality leads. Well you’re not alone, according to HubSpot, 65% of businesses say generating traffic and leads is their biggest marketing challenge. In this article, I’m going to share with you 5 easy to implement…
Read More5 reasons why entering awards is good for your business
Regardless of the size of your business, there are a myriad of awards that your business can enter. Whether they’re local, national or industry-specific, every business has the opportunity of putting themselves forward and the rewards can be hugely beneficial. Here are just some of the benefits: 1. An opportunity to attract more business When you…
Read MoreThe secrets to building credible links to your website to improve search engine rankings
Link building is the process of acquiring hyperlinks from other websites to your own. Search engines follow links on sites to crawl pages and estimate rankings through various algorithms. The more links you have coming into your site, the more it suggests people are recommending you or ‘voting’ for you – and Google takes these…
Read MoreThe anatomy of the perfect landing page
Landing pages are made up of clearly definable elements, that when crafted properly can achieve high performing conversion rates for your business. But before I talk about what exactly a landing page should include, let’s clarify exactly what it is: A landing page is a web page which serves as the entry point for a website…
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