From the 1 July 2023, Google’s Universal Analytics properties will stop collecting data from your website. Every website owner will need to upgrade to Google Analytics 4 (GA4) so that you don’t lose valuable reporting data from your website. You don’t need to wait until the 1st July 2023 to make the switch, in …
If one of your priorities this year is to have a brand new website designed and built, you’ll need to find a reliable and trusted website designer to help make this a reality. We’ve put together five essential questions to ask them so you can be sure you choose a website designer who has the …
Customer reviews not only have the power to influence other buyer decisions, they also help improve the credibility of your brand and grow your online footprint. Yet, as busy business owners, we often forget to ask our clients for feedback, or sometimes we find it awkward asking for a testimonial – even if we’ve done …
Have you ever wondered why some content gets ranked higher than others in Google? In this video, I explain 3 things that Google loves about content and how you can easily build these into your Content Plan. If you want help planning the content for your business to get Google AND …
2018 has already been a transformational year for voice search, particularly with the rise in virtual assistants and the proliferation of smart phones. For those not yet familiar with what voice search is (where have you been?!), it is a speech recognition technology that allows users to search by saying terms aloud into a smart device …
Ask any business owner and they will tell you that one of their number one challenges is continually generating good quality leads. Well you’re not alone, according to HubSpot, 65% of businesses say generating traffic and leads is their biggest marketing challenge. In this article, I’m going to share with you 5 easy to implement …
Regardless of the size of your business, there are a myriad of awards that your business can enter. Whether they’re local, national or industry-specific, every business has the opportunity of putting themselves forward and the rewards can be hugely beneficial. Here are just some of the benefits: 1. An opportunity to attract more business When you …
Link building is the process of acquiring hyperlinks from other websites to your own. Search engines follow links on sites to crawl pages and estimate rankings through various algorithms. The more links you have coming into your site, the more it suggests people are recommending you or ‘voting’ for you – and Google takes these …
Landing pages are made up of clearly definable elements, that when crafted properly can achieve high performing conversion rates for your business. But before I talk about what exactly a landing page should include, let’s clarify exactly what it is: A landing page is a web page which serves as the entry point for a website …