“Google Ads are a waste of money” “We’ve tried LinkedIn Ads and we didn’t get a single lead” I’ve heard this all too often from businesses who have ‘experimented’ with paid ads themselves, but the truth is, the platform isn’t always to blame … When you don’t have the right strategy or you don’t understand …
How to Nurture your Leads and Gain a Competitive Edge If I was to ask you what your biggest marketing challenge is, I can bet that many of you will say: ‘trying to convert leads into sales’. I know this because a staggering 65% of businesses haven’t implemented lead nurturing yet. If you don’t have …
The recent changes that are happening in the digital landscape right now have reminded me about the importance of direct, personalised and reliable communication with our audiences. One of the ways we can do this is through effective email marketing, supported by a targeted and relevant mailing list. A mailing list is like a digital …
I’m not sure that many businesses are quite ready for next year, especially when it comes to their marketing and online visibility. I know this because I’m still seeing so many of them struggling right now because they’ve got their head in the sand about what’s happening in the digital landscape . They’re still marketing …
We’re seeing so many changes in the world of digital marketing at the moment and I’m often being asked: “Is SEO dead?” The short answer is “No.” But like everything else in digital, search engines like Google are evolving, and leveraging the power of AI to provide a seamless experience for their users. It’s called SGE, …
From the 1 July 2023, Google’s Universal Analytics properties will stop collecting data from your website. Every website owner will need to upgrade to Google Analytics 4 (GA4) so that you don’t lose valuable reporting data from your website. You don’t need to wait until the 1st July 2023 to make the switch, in …
If one of your priorities this year is to have a brand new website designed and built, you’ll need to find a reliable and trusted website designer to help make this a reality. We’ve put together five essential questions to ask them so you can be sure you choose a website designer who has the …
Customer reviews not only have the power to influence other buyer decisions, they also help improve the credibility of your brand and grow your online footprint. Yet, as busy business owners, we often forget to ask our clients for feedback, or sometimes we find it awkward asking for a testimonial – even if we’ve done …
Have you ever wondered why some content gets ranked higher than others in Google? In this video, I explain 3 things that Google loves about content and how you can easily build these into your Content Plan. If you want help planning the content for your business to get Google AND …
2018 has already been a transformational year for voice search, particularly with the rise in virtual assistants and the proliferation of smart phones. For those not yet familiar with what voice search is (where have you been?!), it is a speech recognition technology that allows users to search by saying terms aloud into a smart device …