Content Marketing Strategy

Whatever the type of content, solid planning and a detailed strategy is critical in ensuring that your content has the greatest impact.

It all starts with your audience

We take the time to get to know the people who you want to reach; understand their needs wants, the challenges they face and what makes them really tick.

We also carry out extensive keyword analysis to find out what your audience are searching for online to find your products and services. We delve deeply into the competitive landscape to identify which keywords are achievable for you to rank for in search engines.

This insight means that we’re not just producing great content, we’re producing the right content that not only laser targets the needs of your audience, but that also drives ROI.

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Latest Posts

Keep up to date with the latest digital marketing trends and news.

3 ways to rank for a keyword phrase in Google

Do you have a keyword phrase that you’d really love to rank on the first or second page of Google? Imagine how many enquiries you might get if you’re on the first page of Google for that keyword phrase? Is it just a coincidence that your competitors always appear on the first page of Google…


How to rank higher on Google Local searches

If you are a local business and you work primarily with a local audience, you want to make sure that your business is found on Local searches. This video gives you 3 tips to optimise your Google My Business to help your business get more visible on Google Local searches. If you want to improve…


3 things Google LOVES about content

Have you ever wondered why some content gets ranked higher than others in Google? In this video, I explain 3 things that Google loves about content and how you can easily build these into your Content Plan.   If you want help planning the content for your business to get Google AND your customers loving…