Content Marketing Strategy

Whatever the type of content, solid planning and a detailed strategy is critical in ensuring that your content has the greatest impact.

It all starts with your audience

We take the time to get to know the people who you want to reach; understand their needs wants, the challenges they face and what makes them really tick.

We also carry out extensive keyword analysis to find out what your audience are searching for online to find your products and services. We delve deeply into the competitive landscape to identify which keywords are achievable for you to rank for in search engines.

This insight means that we’re not just producing great content, we’re producing the right content that not only laser targets the needs of your audience, but that also drives ROI.

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Latest Posts

Keep up to date with the latest digital marketing trends and news.

You have to do THIS in 2019 if you want to generate more leads for your business

You’ve got a great idea for a blog or a video and you spend time creating it and posting it on social media, but when you look at the stats and the engagement you’re disappointed and frustrated with the results. We’ve all been there. There are many reasons why your content may not be getting…


4 ways to create Voice Search-friendly web content

2018 has already been a transformational year for voice search, particularly with the rise in virtual assistants and the proliferation of smart phones. For those not yet familiar with what voice search is (where have you been?!), it is a speech recognition technology that allows users to search by saying terms aloud into a smart device rather…


5 ways to generate qualified leads for your business

Ask any business owner and they will tell you that one of their number one challenges is continually generating good quality leads.  Well you’re not alone, according to HubSpot, 65% of businesses say generating traffic and leads is their biggest marketing challenge. In this article, I’m going to share with you 5 easy to implement…