Content Marketing Workshops

This one day's practical workshop will provide you and your team with the tools and techniques to help you manage and streamline the planning and execution of your content marketing.

The workshop captures all the information needed to build a successful content creation plan. This includes:

  • Understanding your channels to market and competitive positioning
  • Identifying key buyer personas including their daily priorities and how they research purchases
  • Highlighting typical buyer questions throughout the buyer cycle and how to create content that addresses those questions
  • Identifying the 'sweet spot' between your expertise and your market’s urgent needs
  • Choosing content tactics that fit for your goals, your audience – and your real world
  • Constructing a winning content plan for the next 6-12 months for your business

This workshop is ideal for businesses who:

  • Need to build a content marketing plan from scratch
  • Want to reboot a current content plan that isn’t meeting expectations
  • Manage content either with in-house resources or outsourced agency
  • Sustain marketing efforts with a regular stream of creative content

 

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