WEBINAR: Lead Nurturing that works - How to nurture B2B prospects through to a sale.

When: LIVE on Thursday 20 February, 12:30pm

THE B2B BUYER JOURNEY IS MORE COMPLEX THAN EVER BEFORE.

  • Sales cycles are longer.

  • More stakeholders are involved in the process.

  • Prospects are searching across multiple channels.

  • Buyers expect well-timed, personalised and tailored outreach.

  • Budgets are tighter.

  • Clients demand MORE VALUE.

LIVE WEBINAR:
THURSDAY 20 FEBRUARY, 12:30pm GMT

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If you don't nurture your sales leads, 79% will NEVER convert into clients.

The average B2B sales cycle is AT LEAST 102 days. The actions that you take during that time are critical to influencing and accelerating the prospect's decision-making process.

This exclusive webinar, delivered by Digital Strategist, Clare Moorhouse, will guide you through the essential actions and best practices you need to take to nurture leads, beat your competition and convert buyers.

You'll learn why and how buyer behaviour is changing and how to keep your brand at the forefront of your prospective clients.

You'll come away with actionable tips to craft the perfect lead nurture strategy that will move and influence your prospects to becoming a client.

2025 is set to be a BIG YEAR OF CHANGE.

The BEST investment you can make this year is learning how to influence and win the hearts of prospects so they buy from you.

  • 'Hook' your prospects with a compelling message

    Find out how to use thought-provoking and powerful messages in the areas that matter most to your customers so you can compete for, and win, new clients.

  • Discover the importance of effective segmentation

    To help your business effectively capture audience attention, you need to know what stage your leads are in their customer journey so you can provide them with valuable, relevant content.

  • Adapt to the changing digital landscape

    What worked for you 3 years ago, is NOT GOING TO WORK ANYMORE. You need to learn new strategies to help you stay visible online in this changing digital landscape.

  • What does an effective lead nurturing strategy look like?

    Learn how to craft a captivating message that resonates with your audience by understanding their needs and speaking to them in a way that resonates most.

Jo Grobbelaar. Board Room. Head shots, Shot by CLaire Wood on 25th September 2020.

Meet your Presenter, Clare Moorhouse

Clare has over 25 years’ experience in digital marketing. I’ve worked with CEOs and their leadership teams to create and implement digital strategies that continually deliver new leads. I’ve worked for a large global marketing agency helping clients including Panasonic, Adobe and Autodesk convert more sales through well-planned content. I’ve designed a paid lead generation campaign that doubled a client’s profitability and revenue within just 12 months. And helped brave start-ups establish the right digital strategy to enter new markets.

And I’ve relished every minute.

I want to share my knowledge and expertise to help SMEs navigate, adapt and grow through this changing landscape. My hope is that everyone will take at least 3 things from this webinar that you can implement in your business right away, and that you will start to see results from adopting a nurture-led marketing strategy.