2018 has already been a transformational year for voice search, particularly with the rise in virtual assistants and the proliferation of smart phones. For those not yet familiar with what voice search is (where have you been?!), it is a speech recognition technology that allows users to search by saying terms aloud into a smart device …
Ask any business owner and they will tell you that one of their number one challenges is continually generating good quality leads. Well you’re not alone, according to HubSpot, 65% of businesses say generating traffic and leads is their biggest marketing challenge. In this article, I’m going to share with you 5 easy to implement …
Regardless of the size of your business, there are a myriad of awards that your business can enter. Whether they’re local, national or industry-specific, every business has the opportunity of putting themselves forward and the rewards can be hugely beneficial. Here are just some of the benefits: 1. An opportunity to attract more business When you …
I have a confession to make. I totally procrastinated whilst writing this article. I meant to write this in between Christmas and New Year but I got distracted. I took a nap (or three). I cleared out my son’s playroom. I checked Facebook. In fact, I did everything I could to avoid writing this article. …
Link building is the process of acquiring hyperlinks from other websites to your own. Search engines follow links on sites to crawl pages and estimate rankings through various algorithms. The more links you have coming into your site, the more it suggests people are recommending you or ‘voting’ for you – and Google takes these …
2018 is almost upon us and it’s that time of year when we all start to look forward and make a plan for the coming year. Like most projects, a Content Plan isn’t something you want to jump in to blindly. There needs to be a cohesive plan that covers your different audiences, topics, content …
A few weeks ago, I had the pleasure of directing a video shoot on behalf of one of my clients. It was their Christmas advert to help drive sales over the festive period. Directing a video shoot is no easy task. It involves far more than just hiring a videographer and expecting them to work …
Landing pages are made up of clearly definable elements, that when crafted properly can achieve high performing conversion rates for your business. But before I talk about what exactly a landing page should include, let’s clarify exactly what it is: A landing page is a web page which serves as the entry point for a website …
Most business owners have been exposed to the many reasons why having a Facebook business page is a good idea. But many aren’t aware that a Facebook page comes with a free, analytics tool provided by Facebook that helps you understand more about your Facebook Page’s posts and fans.