Client: Ultimate Fitness - Cheshire's Largest Private Training Facility

SEO & Online Lead Generation


  • To drive highly qualified traffic to the website through high Google rankings
  • Generate high quality leads through Facebook and Instagram ads
  • Position the brand as Cheshire's premium training facility

The challenge

Ultimate Fitness Cheshire is a private group training facility based in Cheshire. They wanted to dramatically increase the number of memberships for Group PT. They needed to boost their online presence in Google to outperform the larger gyms in the area and gain high quality incoming enquiries that were ready to convert.


The solution

Moorhouse Digital performed extensive Search Engine Optimisation on the website for competitive keyword phrases so that those searching for a personal trainer in the area would find the website.

We also ran highly optimised Facebook and Instagram Ads using video marketing to attract the right audience to the gym. We created high converting landing pages to send the ads to that encouraged incoming leads that would be ready for the client to convert.

"In just 8 months of working with Moorhouse Digital my business has quadrupled in size. As well as delivering outstanding results, she is incredibly supportive, very motivating and a joy to be around during meetings. I really can’t recommend her enough."

Mike Wood, Ultimate Fitness Cheshire