“Google Ads are a waste of money” “We’ve tried LinkedIn Ads and we didn’t get a single lead” I’ve heard this all too often from businesses who have ‘experimented’ with paid ads themselves, but the truth is, the platform isn’t always to blame … When you don’t have the right strategy or you don’t understand …
How to Nurture your Leads and Gain a Competitive Edge If I was to ask you what your biggest marketing challenge is, I can bet that many of you will say: ‘trying to convert leads into sales’. I know this because a staggering 65% of businesses haven’t implemented lead nurturing yet. If you don’t have …
One of the things we’re noticing with Google’s AI-driven search is that high effort content goes a long way. A piece of content that takes a great deal of planning and effort to create, will have a greater chance of appearing in position ZERO in Google’s new AI-generated search results, allowing you to stay visible …
The recent changes that are happening in the digital landscape right now have reminded me about the importance of direct, personalised and reliable communication with our audiences. One of the ways we can do this is through effective email marketing, supported by a targeted and relevant mailing list. A mailing list is like a digital …
I’m not sure that many businesses are quite ready for next year, especially when it comes to their marketing and online visibility. I know this because I’m still seeing so many of them struggling right now because they’ve got their head in the sand about what’s happening in the digital landscape . They’re still marketing …
Google’s AI-generated search snippets are changing dramatically. You may not even realise it yet, but it’s already having a huge impact on the amount of website traffic you’re getting. If you don’t adapt and change the way in which you create and present the content on your website, your visibility and web performance will suffer …
We’re seeing so many changes in the world of digital marketing at the moment and I’m often being asked: “Is SEO dead?” The short answer is “No.” But like everything else in digital, search engines like Google are evolving, and leveraging the power of AI to provide a seamless experience for their users. It’s called SGE, …
I was lucky enough to grab one of the last remaining tickets for Connective3 Up North Marketing Event 2024. Described as ‘Not your average marketing event’ and with a great speaker line-up, I was intrigued to see what the day had in store. I got there nice and early, and enjoyed a coffee and pastry …
You may have heard this E-E-A-T acronym flying around if you’ve been searching around SEO topics. It stands for Experience, Expertise, Authoritativeness and Trustworthiness, and is framework that Google uses to determine the quality of a website’s content. Search engines have a lot of signals that they take into account, and whilst EEAT isn’t a …
How do you make your content stand out? Everyone’s a content creator these days. It’s probably the fault of us SEO experts who kept banging on that ‘CONTENT IS KING’ (and it still is)… but now everyone is doing it. Whether it’s posting on social media, sharing a video, and now with the obsession over …