Customer reviews not only have the power to influence other buyer decisions, they also help improve the credibility of your brand and grow your online footprint. Yet, as busy business owners, we often forget to ask our clients for feedback, or sometimes we find it awkward asking for a testimonial – even if we’ve done a fantastic job and they seem happy.
Thankfully, there are some quick wins to help you overcome this – and they are super easy to implement.
Google reviews
If you just ask your clients to leave a review on Google, some of them may not know where to start, so you need to make it really easy for them to do this.
Here’s how:
- On your computer, sign in to your Google Business Profile Manager. This is your Google account where you manage your Business profile.
- If you have multiple profiles, open the profile that you want to manage.
- In the left menu, click Home.
- In the ‘Get more reviews’ card, you can copy your short URL to share with customers.
Copy the link that it gives you and send that to your clients with a covering note.
Via a customer survey on your website
Not everyone has a Google account, and those who don’t won’t be able to leave you a Google review without setting up a profile so it’s important to give your client another option.
You could create a simple survey for them to fill out online. If you don’t want to build a bespoke survey, there are free tools like Survey Money or Cognito Forms that will allow you to build your own.
Keep questions short and punchy and don’t forget to use a mix of quantitative and qualitative answers so you get detailed feedback about your work.
Reviews for ecommerce customers
If you have an ecommerce store, reviews are crucial to encourage more people to buy your products, so it’s important to have a follow up process for all your customers asking them for a review. Popular platforms to do this include Trust Pilot, Feefo and Test Freaks. They can integrate with your website so that they automatically send your customers a review which then features on your website.
If you use Woocommerce or Shopify, they have features already built that allow you to add a customer review feature to your products.
In an age where customers are more in control of the buying process than ever before, and shop around before choosing which products and services to buy, it’s so important to have a process of collecting customer reviews. Those who do will find they naturally attract new customers organically because of their growing reputation.
If you want to discuss implementing a clear customer review process for your business, book a consultation with me and let me show you how I can help.