Clare Moorhouse 
The second part of our Website Migration series is all about meta data and why you shouldn’t neglect it if you are having a new website. This blog applies to all websites, regardless of whether you are undergoing a website migration because it is an influencing factor in helping both users and search engines understand …
What is a website audit? Let’s take you back to when your website was first created. You spent considerable time making sure the site map was correct, images were carefully selected, the user experience was considered, and the content reflected your mission. However, time has since passed, and you’ve not thought to put in that …
What is ChatGPT? Created by the company OpenAI and Launched in November 2022, Chat Generative Pre-Trained Transformer (ChatGPT) is the next stage in artificial intelligence. Progressing from the likes of Siri and Alexa which retrieve information in basic form, ChatGPT produces responses and content which are designed to replicate human conversation. From news articles, essays, …
Business events. Like them or loathe them, they provide a valuable platform for networking, learning, making new connections AND raising our profile on social media. Capturing the day’s experience, the learnings, all the fabulous professionals you met can bring you plenty of value on social media. Yet all too often, the events of the …
What does 301 redirect do? Imagine you moved house but forgot to redirect your mail. All the correspondence you’ve built up over the years; the utility bills, company letters, favourite takeaway menus, the yearly birthday cards, they will all be sent to your old address… but you’re not there anymore. All that valuable information will …
From the 1 July 2023, Google’s Universal Analytics properties will stop collecting data from your website. Every website owner will need to upgrade to Google Analytics 4 (GA4) so that you don’t lose valuable reporting data from your website. You don’t need to wait until the 1st July 2023 to make the switch, in …
Automated Out of Office messages just get deleted, so why not spice yours up a little so it gets READ and REMEMBERED? Here’s some ideas: HERE’S AN EXAMPLE: Guess where I am? The answer is not at my desk right now. In fact I’m sunning myself in Spain whilst eating Paella and sipping Sangria. I’ll be back to the usual tea and crumpets when …
If one of your priorities this year is to have a brand new website designed and built, you’ll need to find a reliable and trusted website designer to help make this a reality. We’ve put together five essential questions to ask them so you can be sure you choose a website designer who has the …
Customer reviews not only have the power to influence other buyer decisions, they also help improve the credibility of your brand and grow your online footprint. Yet, as busy business owners, we often forget to ask our clients for feedback, or sometimes we find it awkward asking for a testimonial – even if we’ve done …
Creating high quality content plays a critical role in attracting customers, boosting search engine rankings, and increasing conversion rates. Yet with the growth of technology and voice-enabled smart devices, along with shorter attention spans from your customers, it’s now more important than ever to ramp up your content marketing to bring more traffic to your website …