Google’s AI-generated search snippets are changing dramatically. You may not even realise it yet, but it’s already having a huge impact on the amount of website traffic you’re getting. If you don’t adapt and change the way in which you create and present the content on your website, your visibility and web performance will suffer …
We’re seeing so many changes in the world of digital marketing at the moment and I’m often being asked: “Is SEO dead?” The short answer is “No.” But like everything else in digital, search engines like Google are evolving, and leveraging the power of AI to provide a seamless experience for their users. It’s called SGE, …
You may have heard this E-E-A-T acronym flying around if you’ve been searching around SEO topics. It stands for Experience, Expertise, Authoritativeness and Trustworthiness, and is framework that Google uses to determine the quality of a website’s content. Search engines have a lot of signals that they take into account, and whilst EEAT isn’t a …
It’s Valentine’s Day and no better time to uncover the true heartstrings of Google. After all, robots have feelings too, you know! So what’s Google’s idea of the perfect date with a website? Let’s dive in and uncover the world of Google search results and what you can do to improve your chances to attract …
What does 301 redirect do? Imagine you moved house but forgot to redirect your mail. All the correspondence you’ve built up over the years; the utility bills, company letters, favourite takeaway menus, the yearly birthday cards, they will all be sent to your old address… but you’re not there anymore. All that valuable information will …
Do you feel like you’re spending your precious time writing blog posts that don’t get much engagement, OR worse still…. that don’t bring you any leads? I get it. You’re an expert at what you do, and writing blog posts is a great way to showcase your expertise and demonstrate knowledge. But what you really …
Hold tight everyone! Google completed a significant algorithm change back in August called ‘The Page Experience Update.’ Now before you panic, it wasn’t as major as the previous Google updates such as Hummingbird or Panda, but it is important that website owners pay attention to it, because there are many aspects to it that may …
It’s a widely known fact that creating great content on your website will lead to more website traffic, engagement and new sales enquiries for your business. According to HubSpot, blogging is the third-most-common content marketing strategy for businesses. And, marketers that prioritise blogging see 13-times the ROI of businesses that don’t. Maybe you’ve been blogging …
Choosing the right keywords you want to rank for are the backbone of successful online marketing. But how do you go about choosing keywords that are going to drive tangible growth and sales for your business? The three main decision factors are: RELEVANCE, VOLUME and USER INTENT. Let’s go through each one to help you …
If you’re a local business that serves customers in a specific locality, you’ll want to find smart ways to rank in Google for local searches. A local search will consist of a a keyword relating to your products or services, followed by a location. For example, if I was looking for florists in Chester this …