The WINNING formula for writing blog posts that convert

Do you feel like you’re spending your precious time writing blog posts that don’t get much engagement, OR worse still…. that don’t bring you any leads? I get it. You’re an expert at what you do, and writing blog posts is a great way to showcase your expertise and demonstrate knowledge. But what you really…

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Google Page Experience Algorithm – What it means for your website

Hold tight everyone! Google completed a significant algorithm change back in August called ‘The Page Experience Update.’ Now before you panic, it wasn’t as major as the previous Google updates such as Hummingbird or Panda, but it is important that website owners pay attention to it, because there are many aspects to it that may…

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Why a blog post alone is never enough to generate you leads

It’s a widely known fact that creating great content on your website will lead to more website traffic, engagement and new sales enquiries for your business. According to HubSpot, blogging is the third-most-common content marketing strategy for businesses. And, marketers that prioritise blogging see 13-times the ROI of businesses that don’t. Maybe you’ve been blogging…

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Choosing Keywords that drive growth and sales for your business

Choosing the right keywords you want to rank for are the backbone of successful online marketing. But how do you go about choosing keywords that are going to drive tangible growth and sales for your business? The three main decision factors are: RELEVANCE, VOLUME and USER INTENT. Let’s go through each one to help you…

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3 ways to attract local customers to a local business

If you’re a local business that serves customers in a specific locality, you’ll want to find smart ways to rank in Google for local searches. A local search will consist of a a keyword relating to your products or services, followed by a location. For example, if I was looking for florists in Chester this…

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How to rank higher on Google Local searches

If you are a local business and you work primarily with a local audience, you want to make sure that your business is found on Local searches. This video gives you 3 tips to optimise your Google My Business to help your business get more visible on Google Local searches. If you want to improve…

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